What's The Big Deal About Fonts?
Far more than you might think
What's the Big Deal About Fonts? Far More than you might think.
First, let’s understand the definitions.
‘Font’ is the set of letters while ‘typography’ is the art of creating the letters. Typeface is the style and look of a certain font. We typically use the word ‘font’ when we really mean ‘typeface’.
Now, let’s get the history.
Fonts are fun to select
Selecting a typeface is a key element of design. Consider these factors
when you select a font or typeface for your next project:
Know your target audience. Knowing your audience’s age and interests will help you make a design decision that will engage the audience. For example, a simple font is best for young readers while a modern font will appeal to a technology-minded audience. Serif typefaces are easier to read.
Define your goal. Knowing the goal of your project will help determine the need for--a decorative font, a more legible font, or maybe an edgy font.
Graphic designer Emily Cvengros loves to mix fonts in her projects. “My favorite thing to do is to mix a handwritten font with a very structured font.”
• Understand the psychology. There’s a psychology behind the use of fonts because different fonts convey different emotions. Simply changing the font can make the message feel modern, historic, rustic, elegant, formal, casual, traditional, classic, or vintage.
• Consider the usage. Cvengros finds that fonts can affect the whole tone of a project. “Depending on the tone of your project, the font can make it feel fun, professional, or even creepy!” A font perfect for a website might be a terrible choice for invitations. Knowing how the font will be used is also important because some fonts are more suited to printed materials while others are suitable for websites. Font size and visual weight should also be considered.
Write Now Marketing’s Debra Becknell reminds us, “As the saying goes, ‘A picture is worth a thousand words.’ In the same way, a font can establish your story’s character.” The intentional use of specific fonts or typefaces is an effective way to help express your message in the most creative way, appeal to your target audience, and set your project apart from the rest.
Ashworth Creative Blog. (2014, July 3). A Brief History of Typography and Typefaces.
Retrieved from https://www.ashworthcreative.com/blog/2014/07/brief-typography-typefaces/
McNeil, Paul. (2017, December 20). More than words: 6 typefaces that changed how we see the word.
Retrieved from https://www.cnn.com/style/article/visual-history-of-typefaces/index.html
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